Compare the deliverable before the monthly fee
Ecommerce SEO pricing only makes sense alongside the work included. A single product-page improvement, a catalog-wide technical project, and an ongoing content program solve different problems. Ask what will actually change on your store, who will apply it, and what needs a separate budget.
Our founding plan costs $299 per month, with no setup fee. Onboarding produces a baseline assessment and three priorities. Each month after onboarding covers one existing commercial page: copy, metadata, internal links, and one revision. It also includes a review, short report, and asynchronous support. That is a defined offer from RootMention, not a market average or a promise that this amount buys a comprehensive agency program.
A worksheet for comparing ecommerce SEO quotes
Fill this in for each proposal. A blank answer is a question to resolve before paying.
| Question | Our founding plan | Ask another provider |
|---|---|---|
| What happens first? | Baseline assessment and three priorities | What evidence and recommendations will I receive? |
| What changes each month? | One existing commercial page after onboarding | How many pages, of what type, with what depth? |
| Who applies the changes? | Agree the access and approval process before starting | Are implementation and developer time included? |
| What is outside scope? | New pages/templates, migrations, link building, unlimited fixes | List exclusions and any separately quoted work. |
| What does review cover? | One revision, monthly review and short report | How are revisions and progress defined? |
| What is the commitment? | Month to month; no setup fee | Check minimum term, setup charges, and renewal terms. |
See the full monthly SEO scope for our current offer. Compare proposals on those terms, rather than assuming two retainers include the same work.
What changes the cost?
- Catalog and page count. A few priority products need a different workload from hundreds of collections and variants.
- Technical dependencies. A template problem, migration, or crawl issue may need a developer before a copy edit has value.
- Evidence and approvals. Product facts and approved claims have to be available. Research, testing, and qualified review are separate work.
- Publishing capacity. New content needs research, editing, implementation, and maintenance; a recommendation alone does not deliver those steps.
Calculate break-even using contribution, not revenue
For an illustrative store with a $50 average order and 40% contribution margin, each additional order contributes $20 before the SEO fee. A $299 monthly fee would need 15 additional orders to cover that fee: $299 ÷ $20, rounded up. If you also spend $200 on implementation, the $499 total needs 25 additional orders at the same margin.
Use a margin that accounts for the variable costs of fulfilling an order. Include other project costs and the months spent before any benefit. These examples are arithmetic, not a forecast: traffic may not convert, sales may have happened anyway, and search results are uncertain.
When $299 is not enough
A narrow monthly plan is a poor fit when you need a store rebuild, a large migration, a new content library, active link acquisition, or rapid changes across a large catalog. It also cannot replace the product evidence and review a supplement brand needs. Scope the blocking project first instead of buying a small retainer and expecting it to cover everything.
If the store is working and one valuable existing page needs attention, focused help may fit. Our Shopify SEO service explains how product and collection work is prioritized. The Free Audit is a limited HTML scan, not a full technical audit or a substitute for Search Console access.
What should the monthly report tell you?
It should identify the page changed, the reason, the actual edits, and the date. Separate observed search impressions, clicks, and enquiries from estimates. A newly launched site can have too little data for a trend. The useful next decision may be fixing discovery or measurement, rather than declaring a traffic win.
Ask who owns the work and what happens when you cancel. Our plan is month to month; cancelling stops the next renewal and leaves paid-for work in place. This website does not collect payment or start a subscription.